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SUNDAY TIMES

MY ROLE

Fashion Editor

YEAR

2006-2017

INDUSTRY

Publication

PROJECT OVERVIEW

Sunday Times was one of Pakistan’s leading weekly fashion and lifestyle magazines, covering fashion, beauty, entertainment, arts, culture, celebrities, and lifestyle. It was known for its strong visual storytelling, fashion photography, designer features, and coverage of Pakistan’s growing fashion and creative industry.

ROLE

Led fashion editorial strategy for SUNDAY Magazine, elevating its creative direction and establishing a distinctive presence in the fashion industry across more than 400 published issues. Collaborated with designers, fashion photographers, stylists, and retail partners to produce compelling print and digital content. Developed innovative content strategies and commercial partnerships that increased advertising revenue by 40%.

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