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Product Designer
Dialcom AI
DialcomAI is an AI-powered CRM built for insurance and financial agents. It combines customer and appointment management with an AI voice assistant that can call, qualify, and book leads using the agent's own voice and script. I designed the product end to end, including the user flows, interface, landing page, and overall experience, then worked directly with a developer to build it. The product started as a simple CRM tool built while I was working for a Lifensure group, and eventually evolved into a live subscription product with different plans and AI auto-dial features.
UI/UX Designer
Insurance
LifEnsure is a comprehensive Canadian life insurance brokerage and lead generation platform designed for independent agents to seamlessly capture, qualify, and convert prospects. Managing the end-to-end UX/UI design, I transformed a client brief into an intuitive B2C digital experience. The platform integrates deeply into a broader ecosystem—connecting Meta advertising, targeted email nurture sequences, and an AI-powered phone agent—to effortlessly guide prospects from initial interest through to a qualified insurance consultation.
Research to Design assignment
Sports
OpenSports is a mobile web/app that helps recreational sports organizers manage live sessions, including player check-in, court assignments, scoring, and disputes. Our project focused on making these tasks faster, clearer, and easier to manage during an active game.
UI/UX Designer
Hospitality
BurgerBloc is a halal smash-burger brand launched in Mississauga in February 2022. Its differentiation comes from a real product truth: beef is ground fresh daily, never frozen, and smashed on a flat-top. I translated this into a warm hospitality-driven identity and scalable menu structure designed for a growing digital and in-store experience.